Web Design & Development Blog

Pay-per-click (PPC) advertising can be one of the fastest ways to drive targeted traffic and generate leads — but only when it’s managed properly. Many businesses lose money on PPC campaigns due to poor structure, weak targeting, and inefficient optimization strategies.

In today’s digital-first world, your website is often the first impression customers have of your business. That makes choosing the right web designer or developer one of the most important decisions you’ll make. But what actually qualifies someone as a true professional in web design and development?

We are in the final stages of completing a site for a client and our work on that site involves a good deal of customization and integration of WooCommerce Subscriptions. Additionally, there are several other non-subscription customizations that are included in the plugin that we created for that client in order to accomplish these various tasks.

Both WooCommerce and Shopify are excellent eCommerce solutions and in many cases either will work just as well for you. But there are some differences. I admit that I’m biased in favor of WooCommerce due to the many available plugins that extend its functions and how WooCommerce is designed to allow customization. So I’ll balance my bias with some comparisons quoted from a few online sources.

There are a few ways in which you can customize the look of your theme. First of all, there’s the WordPress Customizer. The Customizer is found in the site admin’s left menu in Appearance > Customize and it, depending on your theme, allows you to change colors, widgets and other options. Secondly, framework type themes like Divi along with page builders allow for extended customizations.

Listed below are a few things you may want to consider when choosing a theme. Things like ease-of-use, backend skill level requirements, available design elements and plugin compatibility need to be considered. But the first and most important step is to decide what features you’ll need on your site.